Original Danish design in fresh new combinations
Picto® challenges the idea of a classic watch. On a Picto® clock, the hour is indicated by a dot on the rotating dial. You can only read the minutes on a conventional hand. The minimalist approach to timekeeping and strong color combinations characterize Picto® watches.
In the 80's, at a time when everyone was busy talking about "time is money" and "every minute counts", the two young hippies Steen and Erling created the Picto® brand. And went in the opposite direction and created a Danish design icon. Wearers of a Picto® watch do not divide the day into minutes and seconds. They set their own agenda—an indication of time, rather than a timestamp. Once you try it, you become addicted. Continue reading